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Stuart Maingot (Studio Stuff)
Franchise
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The zine with Franchise for LAABF. For the Pro Keds and Franchise footwear collaboration, Studio Stuff was brought in to develop the overall branding and packaging. We designed a custom logo lockup, created graphic assets, and crafted the packaging for the footwear. The visual identity drew inspiration from basketball playbooks, reinterpreted through a modern lens to reflect both the sport’s strategic elements and its cultural impact. The packaging featured a full graphic inner and outer sleeve, using a matte/shine printing technique to create a premium, tactile experience.