Name: HARD COPY, SOFT COPY
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HARD COPY, SOFT COPY

Marietta Eugster & Andreas Koller

MAXITYPE

NT$1,811

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HARD COPY, SOFT COPY maps the shift in publishing, dissemination, and reception, from print to digital, mirrored in the trajectory

of the typeface ‘Schmalfette Grotesk’ by Swiss designer Walter F. Haettenschweiler from the 1950s up to today.

This research project moves from museums’ text-based search methods to a machine-learning image-centric approach to uncover

visual artifacts from vast digital collections.

HARD COPY, SOFT COPY, resulting from a research project (2021-2024) undertaken by Marietta Eugster and Andreas Koller,

was published in conjunction with the Haettenschweiler retrospective at Museum für Gestaltung Zürich, October 2022 to February 2023.

softcover

232 pages

300 x 210 mm

2024

ISBN: 9782970173014

published by MAXITYPE

twelvebooks

Founded in Tokyo in 2010, twelvebooks is a distributor specializing in art books.

As the exclusive Japanese representative for selected international publishers, twelvebooks manages the distribution

and promotion of their publications with a vision of making art books more widely accessible.

twelvebooks is also involved in various art book initiatives, including organizing the TOKYO ART BOOK FAIR.

In November 2024, twelvebooks opened SKWAT/twelvebooks in Nishikameari, Katsushika, a space that offers public access to its storage warehouse.

HARD COPY, SOFT COPY

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